New Zealand Naturals: Frozen Yogurt Bars
Packaging · Brand system
Year
'25
Role
Brand Identity · Packaging Design · Visual System
Tools
Illustrator · Photoshop · Firefly
Year
'25
Role
Brand Identity · Packaging Design · Visual System
Tools
Illustrator · Photoshop · Firefly
Year
'25
Role
Brand Identity · Packaging Design · Visual System
Tools
Illustrator · Photoshop · Firefly
A packaging and visual system concept exploring how New Zealand Naturals’ relaxed, familiar brand could extend into an on-the-go frozen yogurt bar format without disrupting its existing retail presence.
A packaging and visual system concept exploring how New Zealand Naturals’ relaxed, familiar brand could extend into an on-the-go frozen yogurt bar format without disrupting its existing retail presence.
A packaging and visual system concept exploring how New Zealand Naturals’ relaxed, familiar brand could extend into an on-the-go frozen yogurt bar format without disrupting its existing retail presence.
Originally developed as an industry-collaborated academic project; revisited and expanded independently in 2025.
Originally developed as an industry-collaborated academic project; revisited and expanded independently in 2025.
Originally developed as an industry-collaborated academic project; revisited and expanded independently in 2025.
Challenge
New Zealand Naturals is built around simple pleasures and the idea of hanging out — relaxed, familiar, and naturally enjoyable.
The challenge was to introduce a new frozen yogurt bar format without disrupting that established brand tone or retail presence.
Key considerations included:
Introduce an on-the-go frozen format without sacrificing approachability
Leverage familiar ice-cream bar behavior to create a lighter product perception
Ensure seamless alignment with New Zealand Naturals’ existing brand and retail ecosystem
Approach
The system was designed to feel unmistakably New Zealand Naturals while introducing a new product behavior. Every decision — from material finish to illustration density — balanced expression with restraint.
Lifestyle context showing the matte-translucent wrapper in relaxed, everyday use.
Packaging System
The packaging system extends naturally into retail environments without introducing new visual rules. Color, illustration, and typographic hierarchy work together to maintain clarity and shelf impact, allowing each flavor to remain distinct while the range reads as a cohesive family.
Macro detail highlighting matte-translucent material, print texture, and restrained surface finish.
Product
A frozen yogurt bar designed to feel familiar, refreshing, and easy to enjoy — alone or together.
Flavor expressions:
Chia & Coconut - Creamy, calm, and lightly textured
Berry & Berry - Bright, playful, and full of movement
Fruit & Parfait - Layered flavors that naturally belong together
Visual Language
The visual system balances energy and restraint, flexing across flavors and applications while remaining cohesive.
System principles:
Color communicates flavor and emotional tone
Illustration density scales by context
Typography remains confident, legible, and brand-led
A flexible visual system balancing playfulness and restraint across applications while staying recognizably New Zealand Natural.
Outcome
This concept demonstrates how an established brand language can evolve into a new product format while preserving tone, clarity, and everyday appeal.
The result is a packaging system that feels familiar yet fresh — flexible enough to scale across flavors and retail contexts without losing brand integrity.
Challenge
New Zealand Naturals is built around simple pleasures and the idea of hanging out — relaxed, familiar, and naturally enjoyable.
The challenge was to introduce a new frozen yogurt bar format without disrupting that established brand tone or retail presence.
Key considerations included:
Introduce an on-the-go frozen format without sacrificing approachability
Leverage familiar ice-cream bar behavior to create a lighter product perception
Ensure seamless alignment with New Zealand Naturals’ existing brand and retail ecosystem
Approach
The system was designed to feel unmistakably New Zealand Naturals while introducing a new product behavior. Every decision — from material finish to illustration density — balanced expression with restraint.
Lifestyle context showing the matte-translucent wrapper in relaxed, everyday use.
Packaging System
The packaging system extends naturally into retail environments without introducing new visual rules. Color, illustration, and typographic hierarchy work together to maintain clarity and shelf impact, allowing each flavor to remain distinct while the range reads as a cohesive family.
Macro detail highlighting matte-translucent material, print texture, and restrained surface finish.
Product
A frozen yogurt bar designed to feel familiar, refreshing, and easy to enjoy — alone or together.
Flavor expressions:
Chia & Coconut - Creamy, calm, and lightly textured
Berry & Berry - Bright, playful, and full of movement
Fruit & Parfait - Layered flavors that naturally belong together
Visual Language
The visual system balances energy and restraint, flexing across flavors and applications while remaining cohesive.
System principles:
Color communicates flavor and emotional tone
Illustration density scales by context
Typography remains confident, legible, and brand-led
A flexible visual system balancing playfulness and restraint across applications while staying recognizably New Zealand Natural.
Outcome
This concept demonstrates how an established brand language can evolve into a new product format while preserving tone, clarity, and everyday appeal.
The result is a packaging system that feels familiar yet fresh — flexible enough to scale across flavors and retail contexts without losing brand integrity.
Challenge
New Zealand Naturals is built around simple pleasures and the idea of hanging out — relaxed, familiar, and naturally enjoyable.
The challenge was to introduce a new frozen yogurt bar format without disrupting that established brand tone or retail presence.
Key considerations included:
Introduce an on-the-go frozen format without sacrificing approachability
Leverage familiar ice-cream bar behavior to create a lighter product perception
Ensure seamless alignment with New Zealand Naturals’ existing brand and retail ecosystem
Approach
The system was designed to feel unmistakably New Zealand Naturals while introducing a new product behavior. Every decision — from material finish to illustration density — balanced expression with restraint.
Lifestyle context showing the matte-translucent wrapper in relaxed, everyday use.
Packaging System
The packaging system extends naturally into retail environments without introducing new visual rules. Color, illustration, and typographic hierarchy work together to maintain clarity and shelf impact, allowing each flavor to remain distinct while the range reads as a cohesive family.
Macro detail highlighting matte-translucent material, print texture, and restrained surface finish.
Product
A frozen yogurt bar designed to feel familiar, refreshing, and easy to enjoy — alone or together.
Flavor expressions:
Chia & Coconut - Creamy, calm, and lightly textured
Berry & Berry - Bright, playful, and full of movement
Fruit & Parfait - Layered flavors that naturally belong together
Visual Language
The visual system balances energy and restraint, flexing across flavors and applications while remaining cohesive.
System principles:
Color communicates flavor and emotional tone
Illustration density scales by context
Typography remains confident, legible, and brand-led
A flexible visual system balancing playfulness and restraint across applications while staying recognizably New Zealand Natural.
Outcome
This concept demonstrates how an established brand language can evolve into a new product format while preserving tone, clarity, and everyday appeal.
The result is a packaging system that feels familiar yet fresh — flexible enough to scale across flavors and retail contexts without losing brand integrity.
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