Coca-Cola Creations: Halloween
Packaging · Campaign · Motion
Year
'25
Role
Campaign Concept · Packaging · Motion Direction · Web
Tools
Illustrator · Photoshop · Firefly · Nano Banana · Luma Ray · After Effects · Vercel
A self-initiated campaign concept for Coca-Cola Creations — three Halloween-edition flavors with a visual system built to scale across packaging, retail, and motion. The brief I set myself: make a seasonal product feel genuinely collectible, not just themed.
Three flavors. One campaign system. Built across packaging, motion, and a scroll-driven microsite.
Challenge
Coca-Cola’s brand equity is built on instant recognizability and consistency. The challenge was to explore a darker, seasonal expression for Halloween without diluting the core brand or relying on novelty-driven design.
The goal was to introduce a limited-edition experience that felt collectible and immersive — while remaining unmistakably Coca-Cola across packaging, retail, and digital environments.
Studio product visualization exploring materiality, condensation, and shelf-ready realism across the flavor system.
Approach
The campaign runs across three layers — packaging, retail, and a scroll-driven microsite — designed as a single visual system, not three separate deliverables.
Phantom Vanilla
Campaign & Flavor System
Each flavor is a distinct character — ghost, jack-o'-lantern, witch — given its own color and illustration treatment while sharing the same structural language. Variation without fragmentation.
Phantom Vanilla
Midnight Marmalade
Witch’s Potion
Midnight Marmalade (Top), Witch’s Potion (Bottom)
Packaging Design
Satin black aluminum, condensation texture, color-keyed script for each flavor. The cans are designed to read clearly in both low-light retail and high-contrast digital — the same visual decision working in two environments simultaneously.
Surface detail — satin black finish, seasonal graphic, condensation texture.
Retail & Digital Experience
The retail concept puts the campaign atmosphere into the shelf environment — low-light, dramatic, product-forward. The announcement video and scroll microsite extend the same visual language into motion and digital.
Built in vanilla HTML, CSS, and JS — the same directed-AI workflow as Ryse. Scroll-driven, GSAP/Lenis, deployed to Vercel.
Outcome
The result is a cohesive seasonal campaign that extends Coca-Cola Creations into a collectible Halloween experience.
Three flavors with a visual system that scales — from can to shelf to screen. The self-initiated brief tested whether a seasonal product launch could feel coherent across packaging, retail, motion, and web.
Challenge
Coca-Cola’s brand equity is built on instant recognizability and consistency. The challenge was to explore a darker, seasonal expression for Halloween without diluting the core brand or relying on novelty-driven design.
The goal was to introduce a limited-edition experience that felt collectible and immersive — while remaining unmistakably Coca-Cola across packaging, retail, and digital environments.
Studio product visualization exploring materiality, condensation, and shelf-ready realism across the flavor system.
Approach
The campaign runs across three layers — packaging, retail, and a scroll-driven microsite — designed as a single visual system, not three separate deliverables.
Phantom Vanilla
Campaign & Flavor System
Each flavor is a distinct character — ghost, jack-o'-lantern, witch — given its own color and illustration treatment while sharing the same structural language. Variation without fragmentation.
Phantom Vanilla
Midnight Marmalade
Witch’s Potion
Midnight Marmalade (Top), Witch’s Potion (Bottom)
Packaging Design
Satin black aluminum, condensation texture, color-keyed script for each flavor. The cans are designed to read clearly in both low-light retail and high-contrast digital — the same visual decision working in two environments simultaneously.
Surface detail — satin black finish, seasonal graphic, condensation texture.
Retail & Digital Experience
The retail concept puts the campaign atmosphere into the shelf environment — low-light, dramatic, product-forward. The announcement video and scroll microsite extend the same visual language into motion and digital.
Packaging Design Details
Built in vanilla HTML, CSS, and JS — the same directed-AI workflow as Ryse. Scroll-driven, GSAP/Lenis, deployed to Vercel.
Outcome
The result is a cohesive seasonal campaign that extends Coca-Cola Creations into a collectible Halloween experience.
Three flavors with a visual system that scales — from can to shelf to screen. The self-initiated brief tested whether a seasonal product launch could feel coherent across packaging, retail, motion, and web.
2025
Neon Void
New Zealand Naturals: Frozen Yogurt Bars