DigiCert
Campaign · Social · Web · Enterprise design system
Year
'22 – '23
Role
Visual Design, Campaign Design, Design Systems, Localization
Tools
Figma, Photoshop, Illustrator, InDesign, PowerPoint
DigiCert sells certificate infrastructure, a product most people can't picture and few can explain. I was the sole designer in the Melbourne office, reporting to a US-based Creative Director, producing web, campaign, social and email work inside an enterprise brand system used across 10+ global offices.
Challenge
DigiCert's products are technically dense: PKI, S/MIME, certificate lifecycle management. The marketing had to reach IT decision-makers who know the category and executives who don't, often on the same page.
Two constraints shaped everything. The brand system already existed across 10+ offices, so the work had to extend it rather than reinvent it. And I was the only designer in the region, so anything I built had to be usable by people who weren't designers and wouldn't have me to ask.
Approach
Most of the work came down to knowing which mode a job called for: applying the system as it stood, adapting it for a campaign or a market, or extending it into something that didn't exist yet.
Applying it
Product marketing pages for Document Trust Manager and Enterprise PKI Manager, built with DigiCert's existing card components and icon library. I worked with the components as they were and customised the visual treatment for each campaign.
Across channels
Campaign work had to hold as a YouTube channel banner, a LinkedIn carousel, and a set of display ads running from a skyscraper unit to a mobile strip. Each format has its own crop and its own reading distance, so the system had to flex without the message changing.
DigiCert's YouTube channel banner.
A four-page LinkedIn carousel on post-quantum cryptography.
The same concept adapted across five standard display-ad sizes.
Adapting it
Some of the most-used assets were explanatory diagrams. On an inherited S/MIME diagram I tried simplifying the language first. When that wasn't enough on its own, I rebuilt the structure of the diagram so a reader without a security background could follow the sequence.
Adapting it for market
A Lunar New Year greeting became two designs, not one: red and gold for mainland China, where that convention belongs, and DigiCert blue for Korea and global audiences, where it doesn't. Korean and English page pairs were re-laid out rather than translated into the English layout, because the structure had to survive the copy changing length.
One greeting, two markets.
Extending it
I built a presentation template of 25–30 layouts that regional and global teams used directly, along with email systems and reusable assets. The goal was output that stayed consistent when I wasn't the one producing it.
At physical scale
For a trade-show booth I had the flat dimensions and the brand guidelines, and I was designing from Melbourne for a room I couldn't see. I asked for the footprint and furniture, designed for viewing distance rather than screen, and kept everything meaningful above the table line.
Booth backwall and banners.
Outcome
The presentation template and email systems were adopted across regional and global teams and reduced production time on recurring work. The requests I got changed in kind: people stopped asking me to build decks and started asking for help laying out content they'd already put in the template.
Challenge
DigiCert's products are technically dense: PKI, S/MIME, certificate lifecycle management. The marketing had to reach IT decision-makers who know the category and executives who don't, often on the same page.
Two constraints shaped everything. The brand system already existed across 10+ offices, so the work had to extend it rather than reinvent it. And I was the only designer in the region, so anything I built had to be usable by people who weren't designers and wouldn't have me to ask.
Approach
Most of the work came down to knowing which mode a job called for: applying the system as it stood, adapting it for a campaign or a market, or extending it into something that didn't exist yet.
Applying it
Product marketing pages for Document Trust Manager and Enterprise PKI Manager, built with DigiCert's existing card components and icon library. I worked with the components as they were and customised the visual treatment for each campaign.
Across channels
Campaign work had to hold as a YouTube channel banner, a LinkedIn carousel, and a set of display ads running from a skyscraper unit to a mobile strip. Each format has its own crop and its own reading distance, so the system had to flex without the message changing.
DigiCert's YouTube channel banner.
A four-page LinkedIn carousel on post-quantum cryptography.
The same concept adapted across five standard display-ad sizes.
Adapting it
Some of the most-used assets were explanatory diagrams. On an inherited S/MIME diagram I tried simplifying the language first. When that wasn't enough on its own, I rebuilt the structure of the diagram so a reader without a security background could follow the sequence.
Approach
Adapting it for market
A Lunar New Year greeting became two designs, not one: red and gold for mainland China, where that convention belongs, and DigiCert blue for Korea and global audiences, where it doesn't. Korean and English page pairs were re-laid out rather than translated into the English layout, because the structure had to survive the copy changing length.
One greeting, two markets.
Extending it
I built a presentation template of 25–30 layouts that regional and global teams used directly, along with email systems and reusable assets. The goal was output that stayed consistent when I wasn't the one producing it.
At physical scale
For a trade-show booth I had the flat dimensions and the brand guidelines, and I was designing from Melbourne for a room I couldn't see. I asked for the footprint and furniture, designed for viewing distance rather than screen, and kept everything meaningful above the table line.
Booth backwall and banners.
Outcome
The presentation template and email systems were adopted across regional and global teams and reduced production time on recurring work. The requests I got changed in kind: people stopped asking me to build decks and started asking for help laying out content they'd already put in the template.
2025
Dishpig